This is the best low-budget, local access CM ever made.
- The 8-bit synth is so hot, you’d think Timbaland stole it from scene.org.
- The awesome enthusiasm of the rapper. You can tell, he really likes those chinchillas.
- The letters W-E-T P-E-T-S spin in time with the rap! That shows a dedication to detail and quality.
- The fish at the start says “San Pablo”–thinks, rather, as fish can’t talk!
- The half-hearted “emphasis” at the end of lines just makes the flow even more dope. It grabs your attention more than shouting.
- The awesome thick bevel on the windowed pet graphics.
- “Parakeets, rabbits, and–scorPEONS!” Look at the way the scorpion establishes dominance over the previous pets, BURSTING into the middle frame. Damn!
- That girl is so not happy to be holding a snake around her neck.
- Super-dramatic zoom on “food!” Nearly 20x in a split-second.
- When the letters spin at the end, they spin out of the way of some huge eely thing.
- WHO COMES BACK FOR MORE! (end CM)
This commercial is so much better than multi-million dollar ad campaigns that fall flat.
Wet Pets delivers!

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