W-E-T P-E-T-S

Posted on January 31st, 2007 in General, Humor

This is the best low-budget, local access CM ever made.

  1. The 8-bit synth is so hot, you’d think Timbaland stole it from scene.org.
  2. The awesome enthusiasm of the rapper. You can tell, he really likes those chinchillas.
  3. The letters W-E-T P-E-T-S spin in time with the rap! That shows a dedication to detail and quality.
  4. The fish at the start says “San Pablo”–thinks, rather, as fish can’t talk!
  5. The half-hearted “emphasis” at the end of lines just makes the flow even more dope. It grabs your attention more than shouting.
  6. The awesome thick bevel on the windowed pet graphics.
  7. “Parakeets, rabbits, and–scorPEONS!” Look at the way the scorpion establishes dominance over the previous pets, BURSTING into the middle frame. Damn!
  8. That girl is so not happy to be holding a snake around her neck.
  9. Super-dramatic zoom on “food!” Nearly 20x in a split-second.
  10. When the letters spin at the end, they spin out of the way of some huge eely thing.
  11. WHO COMES BACK FOR MORE! (end CM)

This commercial is so much better than multi-million dollar ad campaigns that fall flat.

Wet Pets delivers!